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We find inauthentic content at scale.

Riddance investigates how synthetic content moves across social media.
We deliver transparent, timely authenticity decisions so your team can react.

We provide coverage of entire harm areas.

We identify topic spaces where AI-generated and automated content thrives. We monitor these harm areas around-the-clock to surface content that's synthetic, deceptive, and coordinated.

Explore examples →

We deliver media intelligence
at your pace.

Our reporting contains rich provenance data and inauthenticity signatures. Our continuous reports are easily integrated into your existing analytics or moderation systems.

See how our process works →

Each campaign has a signature.

Whether run by a nation-state actor or a private entity, these campaigns use inauthentic accounts to seek a narrative outcome.

Unified messaging across seemingly disparate accounts
Multimodal content including deepfakes and automated reposts
Simulates an organic movement through counterfeit personas
Multi-layer coordination including reposters and commenters

These inauthentic accounts break TOS guidelines and typically leverage harmful depictions for engagement and profit.

Videos and photos optimized for algorithmic engagement
Content often pushes overtly racist, sexual, or violent themes
Requires continuous moderation demand
High posting volume but low coordination signal

Networks of accounts that mass-repost and re-cut others' content to farm views and redirect attention.

Built around re-uploaded and re-cut source clips
High repost volume drawn from a small content pool
Bursts of near-identical uploads
Often strips or fakes the original attribution

Scammers and inauthentic brands use AI to trend on social media and drive users off-platform.

Regularly steal intellectual property
Impersonate the work of real creators
Medium coordination signal among competing accounts
Explicit financial component

From one signal to continuous coverage.

01

Discover & fingerprint

Human analysts and investigation agents fingerprint harm areas. They send the key accounts, phrases, and behaviors into our proprietary relational database, where knowledge can compound over time.

02

Uncover at scale

Analysts leverage deterministic and agentic expansion rounds, where even one account can surface a network of inauthentic behavior. We track entities through an embedded and analytical search process.

03

Continuous reporting

We deliver a structured report that includes our judgements with their corroborating coordination signals. We provide clients continuous updates on harm areas with interactive data and visualizations.

A trusted voice on synthetic media.

Our research and commentary appears in reporting from major newsrooms and independent outlets. If you're reporting on AI-generated or coordinated content, we would love to help.

Press inquiries press@riddance.ai

Videos and writing.

We're creators, writers, and researchers with a passion for media literacy and transparent reporting.

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From the Substack

Riddance is a media intelligence company.

We investigate how AI-generated and coordinated content moves across social platforms. We hand that intelligence to teams who can act on it.

AI-generated content is moving quickly.
Let's keep up with it, together.

We work with platforms, media organizations, large creators and talent, brand-exposed enterprises, and the security teams that serve them.

hi@riddance.ai